Costhetics, as you know, likes to go more than skin deep when we research news, tips, and information about cosmetic enhancement.
That’s why we decided to find the facts behind stories with headlines like: “Top Beauty Trends of 2019” or “Biggest Beauty Trends.” Our first stop: Google.
I’ve Got Your Number: Google Trends
On its Google Trends website, the massive search engine analysing the popularity of top Google search queries, breaking down the results across a variety of languages and regions. “The easy to use tool helps business owners, marketers, and others gain insights into the popularity of different topics and how those topics are being covered in the media,” explains Adam Downer, Costhetics’ Managing Director. “It also provides solid evidence, not just speculation, about consumers interests.”
What’s trending on Google in the cosmetic enhancement and aesthetic beauty sector? You may be surprised…
The Secret of Google’s Top 10 Beauty Queries
“How to” is the secret to Google’s beauty searches. Here’s a look at Google’s top 10 beauty search trends of 2019, ranked from top to bottom:
- Colour Street nails
- Fake lashes
- Blush
- Toner
- Liquid foundation
- Individual lashes
- Coconut oil to hair
- Self-tanner
- Mascara
- Primer
As Costhetics learned when we did some searching of our on Google Trends, “the top trending beauty searches are significantly different from Googles most searched beauty terms,” reports Adam. How could that be? Allure Magazine and others were quick to note something special about Google’s top trending questions about beauty. Each item on the search list was prefaced the phrase “How to apply,” as in “How to apply [insert beauty product here].”
In fact, then, the Google trend report reflects consumers’ interest in applying cosmetics. Costhetics wanted to know more. We dug deeper into Google Trends and found the facts about which procedures consumers are thinking about it comes to looking their best.
Costhetics Reports Collagen Leads the Pack in Google Searches
Cosmetic surgery continues to be a hot topic around the world, receiving more searches than any other term related to cosmetic procedures. Other top terms go further into the question, enquiring about surgical and non-surgical alternatives for total body rejuvenation. “I was pleased to find out that surgeons came in at number three in the trend results,” says Adam. “A qualified, experienced cosmetic surgeon is your best resource for selecting the treatments and procedures that are right for you.”
Here’s Costhetics list of ten top trending cosmetic searches on Google:
- Collagen
- Surgeon
- Fillers
- Liposuction
- Plastic surgeon
- Microdermabrasion
- Lip fillers
- Wrong
- Augmentation
- Breast implants
It is interesting to note breast enhancement procedures, once leaders in the search for a better body, have been overtaken by cosmetic injectables and non-surgical procedures.
The Past is Prologue: Costhetics Predicts 2020 Aesthetic Trends
We’re a forward-thinking group here at Costhetics. Each year, we gaze into our old, (semi) reliable crystal ball and make predictions for the future of the aesthetics industry in Australia. This year, we looked at “rising stars” in Google searches to identify 2020’s already-cooking-and-about-to-get-hot-hot-hot trends for Oz:
- Jack Vidgen, Martha Kalifatidis (star of Married at First Sight) – searches have gone through the roof for these breakout Google darlings. We say watch for consumers to emulate whatever Jack and Martha do from plastic surgery to lip augmentation
- Fat Transfer Breast Augmentation – with a 300% spike in searches, it’s clear more and more people want to know about the advantages of using body fat to improve contours
- Collagen Supplements – Hot on the heels of an interest in collagen, in general, is a trend towards nutritional supplementation. Put the two together, and Costhetics predicts that a one-a-day collagen pill may be the next big thing.
- Dermaplaning – Unwanted facial hair is a problem for both men and women. An increase in dermaplaning searches suggests to our team that typical hair removal solutions such as waxing and threading are out and a medical-grade “shave” with a scalpel is in.
Who knows what the future will bring? Whatever comes down the pike, Costhetics will be sure you hear about it first, right here.