Louisa McKay

Professional Knowledge, Personal Experience, No Agenda

Louisa McKay is Co-Founder and Managing Director of Costhetics, Australia’s leading resource for independent information on aesthetic enhancement. Her work there has made her a sought-after writer of patient-focused content for doctors’ websites worldwide. At home, she has been interviewed and quoted in some of Australia’s largest publications including Mama Mia, Nine.com.au, Woman’s Day, News.com.au and The West Australian.

Louisa’s writing is informed by a dynamic 13-year career spent meeting hundreds of top medical and aesthetics professionals at conferences, symposia…and in their rooms where she, herself, is frequent patient. Louisa’s frontline experiences add nuance to her professional research. She is uniquely positioned to present un-biased content on cosmetic surgery, non-surgical treatments, and breaking news in beauty.

Doctors’ websites may understandably adopt a favourable tone regarding the practice-specific treatment modalities they offer. Unfortunately, this can lead to a ‘when you have a hammer, everything looks like a nail’ approach to problem solving. “I’m on the patient’s side because I ama patient,” explains Louisa. “Like the people who come to the Costhetics website, I want to know the good, the bad, and the ugly if any, about the procedures and treatments I’m considering.”

Louisa oversees the development of carefully researched content for Costhetics, with a special focus on verifiable science and clinical proof. “We receive no outside compensation for our online content and we’re not compensated for guest articles,” she says. Instead, Costhetics has the freedom to present the facts about aesthetic enhancement, and “leave the decision-making where it should be…in the hands of our readers and their doctors.”